MOK Music delivered the full original track for Woolworths, supporting the launch of Booie Beauty by Celeste Barber, in collaboration with music production agency Electric Sheep Music (ESM). ESM worked directly with the client, with MOK Music engaged for end-to-end composition and production.

The brief called for a playful, cabaret-inspired sound with a jazz sensibility. In a departure from the usual process of composing to picture, the music was delivered prior to the commercial shoot, allowing choreography and performance to be developed directly from the track. This approach enabled Celeste Barber and the creative team to move in rhythm with the music from the outset.

In addition to the hero track, we adapted the Woolworths sonic sting to sit naturally within the cabaret jazz style while remaining recognisably on-brand. Produced by Harry Sayers, the project was both creatively and technically demanding, and one we’re incredibly proud of.

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