MOK HOUSE producer Harry Sayers collaborated with ESM and Nintendo to craft the sonic branding for the Find New Beginnings campaign. The challenge was to design audio that felt both playful and universally recognisable — sound that could instantly connect with audiences across cultures. Harry developed a signature sonic palette, balancing bright melodic cues with an energetic pulse that echoed Nintendo’s spirit of fun and discovery. The result was a campaign soundtrack that amplified the visuals and gave the brand a distinct audio identity.

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