MOK Music delivered the full original track for this GWM commercial in collaboration with music production agency Electric Sheep Music (ESM). The process included end-to-end composition, production and vocal recording, with bespoke vocal elements developed to support the energy of the creative. We initially captured a raw, kid-like yell using our own voices, before refining the performance in post-production to achieve a more mature, controlled tone in response to client feedback.

Produced by Harry Sayers, the final track balances playfulness with polish, demonstrating our ability to adapt creatively while meeting commercial objectives. We enjoyed working closely with GWM and ESM and look forward to continuing this collaboration on future campaigns.

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