MOK Music collaborated with music production agency Electric Sheep Music (ESM) to develop a concise sonic sting for Cover-More. The brief was highly focused: a three-second asset that clearly incorporated the brand name while remaining memorable and flexible for long-term use.

We delivered three distinct options to the client. The selected direction features a rhythmic repetition of “Cover-More,” paired with whistled melodic elements that subtly mirror the phonetics of the name. This approach creates an intuitive association between sound and brand, allowing the sting to evolve over time.

Designed with longevity in mind, the sonic system can ultimately stand alone as a branded whistle, with the spoken name phased out as recognition grows. Produced by Harry Sayers, the final sting balances clarity, memorability and adaptability within an ultra-short format.

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